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Advice & Thought Starters

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New jobs at Burnett, Barkley, TBWA, CL and Fig?

A quick and far from complete listing of who’s winning and who’s losing business. Pulled from the trades.

Wins

Loss

  • Deutsch LA loses Zillow
  • Doner loses Bush’s
  • OKRP loses Groupon
  • Hill Holiday loses Bank of America
  • DDB Chicago loses Capital One
  • Brandience loses some Tropical Smoothie Cafe

This post was published February 5, 2020.

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New CMOs, new pitching opportunities

 

Tiffany’s gets new CMO from Barneys. The new leader, Daniella Vitale, starts on the first of December. As you’ll read in the Ad Age article, Tiffany’s has had some challenging times. Daniella started at Barneys in 2010 and eventually became CEO.

Noodles & Company hires new marketing leader from Vail Resorts. Stacey Pool’s past experience includes stints at Nike, Qwest and Accenture. At Vail Resorts and Nike, she had a steady record of promotion and increasing responsibility.

Pizza Hut might be looking for a new CMO. Marianne Radley has left the brand after less than two years. Under her watch, the brand hired GSD&M, returned to an older look and entered an NFL partnership. Unfortunately, the brand missed its Q3 sales goals.

Lowe’s brings on new CMO from Taco Bell. Marisa Thalberg joins this leading hardware retailer from the leading taco maker. Here’s a better story on the move.

This blog post was published 1/8/20.

 

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Hiring: Goodby, McKinney, 72andSunny and…

Some quick wins and losses to help jump-start your job search and recruiting needs. Grabbed from the trades.

Wins

Losses

  • FCB loses Nivea
  • WPP/Ogilvy loses some K-C business
  • Arnold loses Carl’s Jr. and Hardee’s
  • Arnold loses Brown Forman

This post eventually got published on December 13, 2019. A Friday. Meh.

Other posts you might find helpful:

 

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Future pitches at David’s Bridal, Planet Fitness and TopGolf?

Pulled from the trades and Google, here are four brands that may be going into review.

Cars.com gets new CMO from Hyundai. Dean Evans, a highly recognized Chief Marketing Officer, joins Cars.com to help develop new dealer marketing tools (along with other marketing initiatives).

David’s Bridal hires Chief Marketing Officer from Pier1. Kelly Cook joins this leading retailer after leadership stints at Pier 1, Kmart, Sears and DSW.

Planet Fitness adds CMO from Nissan. Saw this at on A List. This looks like Jeremy Tucker’s first Chief Marketing Officer position. Prior to Planet Fitness and Nissan, he worked in marketing at companies like Disney and PepsiCo.

TopGolf adds new US CMO, from Hilton. Stuart Foster will report to the global CMO of growing brand TopGolf. Stuart brings a wealth of experience around driving traffic and increasing food & beverage and on-site sales.

This particular post was published on 11/14/19. Looking for more CMO news to jumpstart your new business, job search or recruiting efforts? Check out earlier posts.

Other articles of interest:

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McKinney, Doner and others may be hiring

Some quick intel from the trades on agency pitches, wins and losses. For your recruiting, job search and new business efforts.

Pitches

Wins

Losses

  • Richards Group loses Key Bank
  • The Many loses TripAdvisor
  • Wunderman Thompson loses some J&J brands

This post was published November 1, 2019. Other relevant articles of interest:

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Potential agency pitches at Hyundai, Twitch, Beyond Meat and Jos. A. Bank

Here’s a quick overview of new CMO announcements. Culled from a variety of trade press and a custom Google search, it’s expected these brands will go into review.

Hyundai brings on new CMO with heavy agency experience. Angela Zepeda arrives at Hyundai having worked at Innocean, the agency built to manage the business. Angela spent three years at Innocean and has a wealth of other account management and new business expertise from other well known agencies.

Twitch hires new CMO from Zynga. Doug Scott joins Twitch (an Amazon-owned company), ending a three month window where Twitch was CMO free. Doug’s past relevant experience includes Electronic Arts, YouTube and earlier stints at Diageo, Gallo wines and more.

Babbel invests in new marketing push with new leader. And they’ll also beef up their internal team. Steven Meyers brings marketing experience from Indeed, WeWork and Candid.

Beyond Meat adds new CMO from Coke. Stuart Kronauge spent 18 years on various Coca Cola brands before being wooed to join Beyond Meat. Expect more marketing investment from this brand, as the company has added other senior level professionals to the marketing team.

Yasso Frozen Yogurt brings new CMO to leadership team. Andy Judd brings relevant experience to Yasso from marketing jobs at ONE brands and Boulder Brands. Yasso bars taste great and happen to be good for you.

Jos. A. Bank’s new CMO is from Mattel and a start-up. Matt Repicky joins this men’s clothing retailer with a wide variety of fashion experience, having worked at Mattel/Barbie, Amazon/My Habit and The Jones Group. Jos. A. Bank has over 500 retail locations and a growing digital presence.

This post was published on October 30, 2019.