For years, Thunderclap has shared pitch predictions. For the most part, these nuggets of information are gleaned from search engines like Google and trades like Adweek, Ad Age and others.
And for new business professionals, this is crucial intel.
But what about YOU?
What if you aren’t in new business? What if you’re looking for a new job at an agency? Or if you work on the client side? Or if you’re a recruiter, trying to find your next new marketing and advertising leader? Or an agency CEO, looking to grow your business?
What can YOU do with this intel? That depends on your need. Here are just a few thoughts to get you started:
Looking for a client-side marketing or advertising job? Expect client-side change at the brands with new CMOs as they’re about to evaulate their new team. which can mean they might need to hire someone with your skill set. Before sending a note out to the new CMO (who will no doubt be overwhelmed by agencies and job-seekers), do some research. You now have some time to understand these brands’ needs and compare that to your background (and your own needs). Are you a good fit? Why?
Here are some other thoughts to make your job search more efficient and effective.
Seeking a CMO position? The brands just hiring a CMO means another brand just lost one. For example. Check out brands like Mazda, BBC and Twitch. These brands recently lost their marketing leaders. And just might need someone with your skill set because they might be looking to replace their CMO.
Here’s some additional thinking to jump-start your search.
Trying to recruit the best talent? This intel has just helped identify a few anxious professionals who might be receptive to hearing from you. (For instance, in the example above, folks working at agencies on NBA, Advance, Netflix and Kia). This is the exact moment when a passive candidate becomes an active one.
Here are at least six other ideas that can improve your recruiting and retention efforts.
Need some new business for your ad agency? Maybe a window has just opened at brands like NBA, Advance Auto Parts, Netflix and Kia (brands with new CMOs as of this writing). And…wait for it… the new CMOs came from somewhere. And those brands will be need a new CMO, which will mean that business will probably go into review, too, later.
If you’re an agency CEO looking for new business, we should definitely talk. Yours truly can absolutely help.
Want to find your own pitch predictions?
You can also build a custom Google Alert search string so CMO news comes right to your inbox.
- Consider building a string that includes the big brands (by name) in the category that interests you most.
- Want only the biggies? Think adding variations of Fortune 100 or Fortune 500, too.
- Want only local biggies? Include local business trades and newspapers.
Anywho, hope this gets you thinking about how to best leverage new Chief Marketing Officer announcements. Feel free to explore the site for more thinking. Or if it makes sense, contact me to see how we might work together. Thanks.