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Thunderclap | Advertising and Marketing Recruiter

When you bring business development strategies to recruiting, it's the perfect storm for success.

By SteveCongdon

Potential agency pitches at Hyundai, Twitch, Beyond Meat and Jos. A. Bank

Here’s a quick overview of new CMO announcements. Culled from a variety of trade press and a custom Google search, it’s expected these brands will go into review.

Hyundai brings on new CMO with heavy agency experience. Angela Zepeda arrives at Hyundai having worked at Innocean, the agency built to manage the business. Angela spent three years at Innocean and has a wealth of other account management and new business expertise from other well known agencies.

Twitch hires new CMO from Zynga. Doug Scott joins Twitch (an Amazon-owned company), ending a three month window where Twitch was CMO free. Doug’s past relevant experience includes Electronic Arts, YouTube and earlier stints at Diageo, Gallo wines and more.

Babbel invests in new marketing push with new leader. And they’ll also beef up their internal team. Steven Meyers brings marketing experience from Indeed, WeWork and Candid.

Beyond Meat adds new CMO from Coke. Stuart Kronauge spent 18 years on various Coca Cola brands before being wooed to join Beyond Meat. Expect more marketing investment from this brand, as the company has added other senior level professionals to the marketing team.

Yasso Frozen Yogurt brings new CMO to leadership team. Andy Judd brings relevant experience to Yasso from marketing jobs at ONE brands and Boulder Brands. Yasso bars taste great and happen to be good for you.

Jos. A. Bank’s new CMO is from Mattel and a start-up. Matt Repicky joins this men’s clothing retailer with a wide variety of fashion experience, having worked at Mattel/Barbie, Amazon/My Habit and The Jones Group. Jos. A. Bank has over 500 retail locations and a growing digital presence.

This post was published on October 30, 2019.

Filed Under: Agency Growth, Pitch Predictions

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