By SteveCongdon

Brands with new CMOs: Walmart; Byrider and WeWork

Your new business machine might need to change, but shouldn’t stop. Here are three brands that will be changing their marketing plans…

Walmart gets new US CMO from Target. Here’s an Ad Age story that gives you insights on the new Walmart marketer and the team around him. William White spent seven years at Target in a variety of marketing roles before joining Walmart. The CMO role had been vacant for seven months. Check out what people say about him on Linkedin. Impressive!

Byrider hires new CMO with ten years of aftermarket retail experience. Walter Scott held several senior-level roles at AutoZone before joining Byrider (a buy here-pay here franchise brand).

WeWork hires marketing leader from Sprint. Roger Sole joins the brand after the Sprint/Verizon merger. Here’s an Adweek story on it. WeWork has gone through several senior level changes. News stories have suggested this brand is in something of a freefall. But given what’s happening with the pandemic, this brand could be well positioned – simply by the name alone – to succeed in the future.

This post is based on trade reports and was published April 27, 2020.

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