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Thunderclap | Advertising and Marketing Recruiter

When you bring business development strategies to recruiting, it's the perfect storm for success.

By SteveCongdon

Brands with new CMOs: Walmart; Byrider and WeWork

Your new business machine might need to change, but shouldn’t stop. Here are three brands that will be changing their marketing plans…

Walmart gets new US CMO from Target. Here’s an Ad Age story that gives you insights on the new Walmart marketer and the team around him. William White spent seven years at Target in a variety of marketing roles before joining Walmart. The CMO role had been vacant for seven months. Check out what people say about him on Linkedin. Impressive!

Byrider hires new CMO with ten years of aftermarket retail experience. Walter Scott held several senior-level roles at AutoZone before joining Byrider (a buy here-pay here franchise brand).

WeWork hires marketing leader from Sprint. Roger Sole joins the brand after the Sprint/Verizon merger. Here’s an Adweek story on it. WeWork has gone through several senior level changes. News stories have suggested this brand is in something of a freefall. But given what’s happening with the pandemic, this brand could be well positioned – simply by the name alone – to succeed in the future.

This post is based on trade reports and was published April 27, 2020.

Filed Under: Agency Growth, Pitch Predictions, Uncategorized

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What Others Say

  • "Thunderclap was a great partner in our search for a business development leader. They were thoughtful and transparent throughout the search and took time to understand our organization at a very deep and authentic level. Never once did it feel like a rehash of candidates who tick boxes on paper. Each candidate they presented was thoroughly vetted to our needs and our organization which made the entire process a pleasure. I look forward to working with Thunderclap on future hires."
    Director of Talent, New Business Leader search, mid-sized agency
  • “My search was for a new business leader at a mid-sized regional agency. While candidates are open to relocating to that market, it’s not on everyone’s radar screen. Steve Congdon at Thunderclap gave me a terrific candidate that the agency loved. She’s now on their Executive Leadership Committee.”
    President, leading southeast US recruiting firm
  • “We gave Thunderclap a search for a Senior AE that needed agriculture experience, which is hard to find. And they delivered."
    Senior Recruiter, regional office, global agency
  • “I’ve given Thunderclap several recruiting assignments over the years across three departments: account management, planning and new business. It’s a pleasure working with them. They know our industry and our agency very well. Their candidates fit our requirements and I know they’re a cultural fit when they come from Steve's firm.”
    Managing Director, multiple searches, global network agency
  • “The agency was looking to hire a new Group Account Director that was going to be on a plane every week. Steve found just the right professional for this Top Ten Holding Company Account. I had several great options and they were well prepared.”
    Recruiter, Group Account Director search, global holding company agency
  • "After briefing Steve on what was needed, his company was able to quickly source several well qualified candidates that matched the jobs specs. Thunderclap screened them and submitted the best of the pack. One was hired and continues to be one of our top performers. Couldn't be more pleased with Thunderclap's quick response, professionalism and [I] look forward to working together again."  
    Recruiter, New Business Leader search, 300-person holding company agency

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