By SteveCongdon

New CMOs at Jimmy John’s, Arby’s, SodaStream, AHA and more

Here’s a collection of CMO news from the trades and a custom Google search…

Jimmy Johns hires CMO from Sonic. Darin Dugan brings a wealth of experience to Jimmy Johns: 3 years on Sonic; 2 years on Applebee’s and 13 years from CPG giant Kraft.

Arby’s gets a new CMO with strong CPG experience. Patrick Schwing has more than 15 years of marketing brand experience from P&G. His Linkedin profile suggests he was steadily promoted at P&G, with a strong background in innovation.

The American Heart Association adds a new CMO that’s worked with the brand before. Katrina McGhee rejoins the association as the organization’s marketing leader. The role is familiar to Katrina, as she was the CMO of Susan G. Komen for the Cure. And she got her career started at the American Heart Association.

Reputation.com adds new marketing leader. Rebecca Biestman will “will draw on her extensive experience to scale the business, drive broader brand awareness and advance the company’s newly cemented mission to tie reputation management to the customer experience (CX).”

SodaStream looks to further growth with new CMO with extensive beverage experience. Matt Kahn’s worked on a variety of drinks, including Dos Equis and several coke brands. He’s also been involved in several early stage brands.

Mazda looking for a new CMO. Keep your eyes on Mazda. For the abrupt resignation of their most senior marketing professional could spell an opportunity for your agency.

This post was published 3-12-20.

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