About

Find out who, what, and why.

Steve Congdon

Hello there! Hopefully you’re reading this because you share my passion for new business. People can spend thirty years learning this craft, and I figured this blog is one way to enjoy the journey. It also lets us share/gain expertise, and meet some folks along the way.

I run Thunderclap Consulting Group, a boutique that helps service firms develop new business, bringing more than 20 years of client and agency brand-building experience to the pursuit. Before starting Thunderclap, I worked at a variety of agencies, including FCB, Ogilvy, WestWayne (now 22squared), and Noble; both in new business and account management.

With time, I hope this blog will demonstrate some of the learnings from over 200 pitches that span the continuum of client size, targets, and marketing communication disciplines.

If you have any questions or simply want to discuss any new business challenges, call or email me. It costs nothing to chat. And if you feel I can help, we can discuss next steps. I’m happy to be of service.

Thunderclap Consulting Group

Now in its eighth year, Thunderclap helps marketing communications agencies and other professional service firms win more new business. We do this through programs and projects designed to get you into more and better pitches and/or improve your closing ratio. Working on project or retainer, over 75% of Thunderclap’s business comes from repeat and referral sources. Find out how we can help you.