Experian beefs up with new CMO

Experian Consumer Services just hired a new Chief Marketing Officer. And, she’s one of us! Kristen Simmons has joined the company as the new marketing leader, marketing products & services that help people understand and manage their credit.

Before joining Experian, she has had experience on Ford and Mazda. And…wait for it…she was in new business at Y&R on the west coast. In the article above, she deftly compares cars to credit scores. The reflective quality is similar, yet different in it’s visibility. But we digress.

I suspect your agency will need financial services chops, however, and be able to tell a pretty good story to get on this savvy professional’s radar screen.

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