NFL hires Dawn Hudson as Chief Marketing Officer

I wanted to make sure you saw that the NFL has hired a new marketing leader. Dawn Hudson, former president and CEO of Pepsi North America, has joined the NFL. Dawn brings years of successful brand management to this brand. No stranger to sports marketing, she was Chairman of the Board for the LGPA and worked with many sports properties throughout her rise through Pepsi. She’ll bring a much needed client viewpoint to a brand that could use some help managing stakeholder interests (including fans).

Here’s an Adweek article that provides some additional context.