You might have missed this when it came out. I did. So, check it out: a new chief marketing leader and agency decision-maker has been hired at Constellation Brands. Jared Fix has joined this company’s Wine & Spirits division.
Before coming to Constellation, Mr. Fix worked at Beam Suntory, where he was a VP, general manager of several segments. Before than, Jared was a consultant at McKinsey. So, bust out your MECE talk in addition to your understanding of spirits and millenials. MECE who?