Here’s another pitch prediction for you agency new business gurus: a freshly minted Chief Marketing Officer has been added at LegalZoom.
This is Laura Goldberg’s first CMO job, but not her first C-level appointment. She brings serious digital chops to LegalZoom, having been the COO of two companies before joining this leader of online legal documents.
You should also expect the company to invest a bit more in its marketing, as they have an infusion of cash from a new equity owner.
Agencies with digital and lead generation experience may want to dig a little further into changes taking place at this company and act accordingly. Happy pitching.