You are pitching for ad agency new business…now!

A phrase you might have seen in an earlier post, “you’re pitching from the moment you have interaction with the prospect,” begs a few hundred words of correction.

Truth be told, you’re pitching right now. And the ones that realize this will enjoy a more robust prospecting yield.

What are you doing to maximize the one-sided interactions that invoke your agency? Every time a prospective client checks out your website…every story they read mentioning your agency…every comment one of your employees makes online.

Before you read much further, a terrific example is seen with the way The Duffy Agency brands employee twitter feeds. Pretty smart.

Think through this concept. Begin building the list of places your agency might be seen. One could argue that making slight adjustments to these kinds of agency footprints is low hanging fruit. Here’s a starter list, some of which may not be on-brand for you:

  • Website
  • Blog
  • Press release boilerplates
  • Business cards
  • Letterhead
  • Invoices
  • Emails
  • Telephone / on hold systems
  • White papers / other downloads
  • RSS feeds
  • Office windows
  • Clothing
  • Vehicles
  • Agency reception area
  • Bathroom
  • Water & coffee stations
  • (Twitter badge and description)
  • (LinkedIN, FB, all the many other platforms)

Finally, could your brand go in a place that is unusual or unexpected? Much like a tried and true shopper marketing and media planning technique, break down the experience of a prospective client thinking about their marketing and how they work with agencies (and find them) to find something fun and uniquely you.

What might you add to the above list?

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