Ad agency new business tips and insights: rainmaking by the drop!
Hi. Check this out. Tons of stories about the new CMO at Yahoo. The new professional’s name is Kathy Savitt. Per Businessweek, “before launching Lockerz in 2009, Savitt was a marketing and communications sharpshooter at retailers American Eagle Outfitters Inc. and Amazon.com Inc.”
This new CMO replaces someone who was promoted into the position in May of this year. Yes, just a few months ago. That Pitch Predictor is here.
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Hola, new business development fan. You might need this for your prospecting files. Saw that Yahoo just hired a new CMO. Here’s the Ad Age story. Here’s another story. But I really question if this is going into review. Only because this is a promotion. The marketer with the new title has been promoted after running the marketing for two years.
Working on this brand would be fun. Remember when they were the leaders? Time flies in tech.
New business consigliere Steve Congdon owns Thunderclap Consulting Group, a boutique that helps agencies grow through smart, relevant new business prospecting and closing activities. 
