Pitch Predictor: Jackson Hewitt

Free potential lead for you, the ad agency new business development fan. Jackson Hewitt just hired a new Chief Marketing Officer. Read the link, and learn about his past experience, which includes Steak ‘n Shake, Krystal and LensCrafters. Mike Williams also has consulting experience, having spent some time with Andersen Consulting, a unit of Arthur Andersen.

I know what you’re thinking. How can I get him to listen to my pitch? You may need a Brand Backgrounder from Thunderclap. This will only available to one agency smart enough to invest in it. And you will get a little bit of think-time from yours truly to help ensure we maximize your chance of winning this business. Interested parties should call immediately. Thanks.

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Pitch Predictor: AOL

So, will this be the moment for AOL? Don’t know. But wanted to share with you that the company just hired a new CMO. The Chief Marketing Officer, Jolie Hunt, has worked at companies like Thomson Reuters, IBM and The Financial Times.

Could be some lessons there in understanding how AOL will move forward with their brand work should you look at those companies. Just sayin’.

Enjoy.

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