Fitness company pedals faster with new CMO

Ah, the sweet relief that comes in a headline that doesn’t name the client. Here’s a very cool article that offers you detail on Peloton’s new chief marketing officer. It’s cool because it gets at what makes this professional tick. You can find another article here.

This new CMO, Lori Tauber Marcus, looks to have an interesting background, and has been on six advisory boards over the last twelve years.

Peloton is another one of those small brands that big agencies might appreciate. This is also a fairly new company, selling their bikes primarily online and in a handful of branded stores. Now is a great time to be a part of the brand’s success.