Adman Peter Giorgi becomes CMO of Celebrity Cruises

Stay tuned – there’s gonna be more CMO changes in this category. And – gasp – it will be on this site.

Meanwhile, check this news out: Celebrity Cruises has a new Chief Marketing Officer. Peter Giorgi. This professional comes from AirBNB, and spent several years at Crispin Porter + Bogusky. The article discusses the growth the company is experiencing.

Related to all these CMO changes: a handy chart on that whole people getting sick thing.

New CMO brought on at Cricket Wireless

The headline ain’t lying. There’s new marketing leadership at Cricket Wireless. Learn more here. The new CMO, Tiffany Baehman, is being promoted into her position, as she was VP and GM of AT&T Mobility for a large market. Cricket is a subsidiary of telecom giant AT&T, and the brand is a big player in the prepaid wireless business.

Have retail experience? Telecom experience? Relevant target experience? Hmmm…


Pitch Predictor: New CMO at Docker’s

ad agency new business tarot pitch announcement predictionDocker’s has named a new chief marketing officer and her name is Adrienne Lofton Shaw. Here’s the announcement on the Levi’s website. Per Ad Age, “most recently, she was the senior marketing director at Under Armour, Inc., responsible for the global brand strategy for men’s, women’s, and youth products, as well as accessories.”

Looking for a hint on what this brand will do in the future? Here’s a quote from Ms. Shaw. “Together, I know we can tap into the brand’s unlimited potential as we expand the relationship with our current consumer, and usher a new generation of loyalists into the brand.” Hmmm…



Pitch Predictor: Jenny Craig

ad agency new business pitch predictionAd agency new business prospecting seeker, be aware. There’s a new CMO at Jenny Craig. You can find out more about Leesa Eichberger here (Yahoo site) and here (the Jenny Craig site).

She has a balanced background, including agency and client-side stints. Agency experience includes Ogilvy.