Pitch Predictor: New CMO at Docker’s

ad agency new business tarot pitch announcement predictionDocker’s has named a new chief marketing officer and her name is Adrienne Lofton Shaw. Here’s the announcement on the Levi’s website. Per Ad Age, “most recently, she was the senior marketing director at Under Armour, Inc., responsible for the global brand strategy for men’s, women’s, and youth products, as well as accessories.”

Looking for a hint on what this brand will do in the future? Here’s a quote from Ms. Shaw. “Together, I know we can tap into the brand’s unlimited potential as we expand the relationship with our current consumer, and usher a new generation of loyalists into the brand.” Hmmm…

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Pitch Predictor: Jenny Craig

ad agency new business pitch predictionAd agency new business prospecting seeker, be aware. There’s a new CMO at Jenny Craig. You can find out more about Leesa Eichberger here (Yahoo site) and here (the Jenny Craig site).

She has a balanced background, including agency and client-side stints. Agency experience includes Ogilvy.

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