New CMO brought on at Cricket Wireless

The headline ain’t lying. There’s new marketing leadership at Cricket Wireless. Learn more here. The new CMO, Tiffany Baehman, is being promoted into her position, as she was VP and GM of AT&T Mobility for a large market. Cricket is a subsidiary of telecom giant AT&T, and the brand is a big player in the prepaid wireless business.

Have retail experience? Telecom experience? Relevant target experience? Hmmm…