Smoothie King hires new marketing VP

Read all about it right here. The brand has over 750 locations worldwide. The new Vice President of Marketing, Chris Miller, has YUM experience, having worked on Taco Bell in brand marketing.

When you take a look at Mr. Miller’s LinkedIN profile, it suggests he’s a strong analytics and data guy. I can’t help but wonder if this would be a new direction for Smoothie King. Exploring franchisee-friendly ways to use data could be a great challenge.

Leave a comment