Are you familiar with SmartBrief? This is a very cool company that monitors industry news and shares excerpts with a group of relevant, interested readers. Their primary customers are trade associations. (So, SmartBrief’s daily newsletters get emailed to the association’s members.) Each e-newsletter features snippets of several stories, with links to the original stories.
Think of the possibilities here! Advertising, whitepaper offers, promotional contests, and a whole lot more… As you can appreciate, Thunderclap’s own “special sauce” around this tactic sold separately!