Results

Proof, meet pudding.

Now in its eighth year, Thunderclap’s skill set has helped agencies win more than $350 million in first-year new business billings. Need more success metrics?

Historically, we’re north of a 30% close ratio on everything we’ve pitched. And 75% of the RFP responses the company writes make their rounds. Here are just a few ways firms have been successful with Thunderclap:

• Pitch and compensation strategy leading to $2MM win
• Part time pitching & prospecting helped make
  revenue goals for three years (global agency)
• RFP writing and how-to lessons improved future submissions
• Positioning review and part-time help led to 20% growth
• Search consultant strategy crashed gate and made video round
• Website and capabilities materials kickstarted efforts and wins
• Brand backgrounder & pitch strategy helped win integrated $3MM account
• Identify agency M&A candidates eventually led to global purchase

More satisfying meals.

Looking for a bit more? Who could blame you. Here are a few cases that get written as time becomes available. You’re welcome to call Thunderclap for more details. Keep in mind that due to confidentiality issues you may not get all the details.

New leadership, new offerings, new elevator speech.

Situation For years, this two-office full service agency was doing just fine, thank you. Their owner is a recognized professional seen on a popular North American TV show. But over time, they significantly upped their game with regard to senior talent. They also had moved into more profitable consulting services that a typical agency positioning didn’t convey.

Solution Based on a positive past experience, Thunderclap was hired to articulate a new elevator speech and deliver ideas around how this new positioning could resonate across the 6 Ps of a professional service business: Product, Process, Promotion, Place, People and Price. The Thunderclap team interviewed agency leaders, took a look at the competitive situation and identified target insights to craft the deliverable.

Results Happy clients: a new tag with support statements that more clearly articulates the agency’s differences. And done in just two weeks!

Everyone is excited and aligned around the new description. And new website and credentials materials are being developed. Sorry, no pitch results yet. Still too early. But we hope to have good news to report soon!

Global agency seeks new leader.

Situation A globally recognized ad agency sees an opportunity to grow a segment of their business. They hire Thunderclap to identify a few candidates for a full-time, senior level position.

Solution Thunderclap uses existing resources, including its network housed within its proprietary, 15-year-old database, to identify two tiers of candidates. Included in the report is a wealth of intelligence, insights and new business thinking specific to the segment in question.

Results A new hire for the agency! Additional relationships have also been created that will prove their value over time.

Part-time support; full-time new revenue.

Situation The US footprint of a global marketing services agency was not winning enough new business. The firm’s roster includes Fortune 100 CPG and retail clients. Senior new business was provided by already billable senior account management.

Solution Thunderclap hired to provide on-site new business support on a part-time basis. Responsibilities included prospect research around brand challenges and decision-maker personalities, writing RFPs and credentials presentations, and providing strategic counsel as pitch context & content was developed.

Results Multi-year engagement has lead to over four million dollars in new business revenue. And these are just the first years of the respective scopes.

A less intense, but similar scope was delivered to a regional agency (top 25 in their market). The firm grew by over 30% through the agency / Thunderclap partnership. The scope included a “no salesmen will call you” prospecting approach that leveraged their agency’s philosophy.