Relevant Agency Trends: Google and Epsilon

Hi, guys. Thought you might appreciate seeing these little nuggets:

Google gets into the agency business. This is a Crain’s Chicago Business story. Local business trade talks about Karen Sauder’s move to Google. She was a senior leader at DraftFCB Chicago and the story suggests she is helping Google grow their consulting business.

Sigh. So, a medium taking some of our share?!

Aspen Marketing acquired by Epsilon. Nice, quick reporting from Stuart Elliott’s blog. Good scoop, sir! Aspen is a surprisingly large marketing services company. Smart company that combines strategy with strong execution chops. What I always thought was interesting about them is their depth and their client roster. One can see many brands in a given category.

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