Google gets into the agency business. This is a Crain’s Chicago Business story. Local business trade talks about Karen Sauder’s move to Google. She was a senior leader at DraftFCB Chicago and the story suggests she is helping Google grow their consulting business.
Sigh. So, a medium taking some of our share?!
Aspen Marketing acquired by Epsilon. Nice, quick reporting from Stuart Elliott’s blog. Good scoop, sir! Aspen is a surprisingly large marketing services company. Smart company that combines strategy with strong execution chops. What I always thought was interesting about them is their depth and their client roster. One can see many brands in a given category.