Did you know that the 4As collects and shares intel around past pitches? They get it from publicly available trade magazine reports, so you have to take it all with a grain of salt. But there’s some great learning here:
- identify hotter/bigger search consultants
- understand any patterns in their selections
- find a few potential 2010 pitches (media that came up for review in 2009 could mean creative comes up this year…!)
- identify hot agencies (potential tougher competitors)
The list is far from complete. But handy! Here’s the 2009 list. If you’d like earlier lists, shoot me an email.