Pitch Predictor: Zurich Financial and Lincoln Financial

Good day. Wanted to make sure you saw that Zurich Financial got a new CMO, based in…wait for it… Zurich. You have to wonder how this might effect North American spending.

Years and years ago this business was a worthwhile account to pursue, coming in under the radar for many agencies. I wonder if that’s the case today.

In other news, Lincoln Financial got a new senior marketing leader. The story suggests the new CMO is coming from yet another financial brand, TIAA-CREF…

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