Pitch Predictor: Wendy’s

Hi. Just wanted to make sure you saw that a new CMO joined Wendy’s. This professional’s background is in CPG and P&G.

Good idea for a white paper: thoughts on how to transition from CPG to retail. From time to time you’ll see this kind of move. Sometimes it works. Sometimes, well… I wonder if there are any best practices out there.

Anywho, happy pitching.

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