Pitch Predictor: T-Mobile

This one was a little weird. T-Mobile announces a shuffling around of the C-level deck chairs, including a new CMO. Weird, only because he used to be their technology leader. A Businessweek story is here. Also noteworthy: this has been previously announced. And is an attempt to sooth Wall Street with an orderly change in command.

From the story, “…the Bellevue, Wash.-based unit has been struggling against larger competitors AT&T Inc. and Verizon Wireless on the one hand, and smaller, cheaper upstarts on the other….”

Enjoy.

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