In case you missed it, both of these brands are losing their CMOs. Here’s the Ad Age story on T-Mobile. And for Best Buy. Both professionals have spent an above average length of time with their respective brands.
Another similarity: both technology companies now seem to be searching for replacements.
If you only knew of someone who could help you get up to speed on these companies or even put you in touch with a professional or two that would be an ideal candidate for these jobs! (Rest assured, new business fan, you do know someone. Should be interested in a backgrounder or some ideas on how to win this business through a connection or two, feel free to contact me.) Thanks!
P.S. Here’s an entirely different way of looking at these marketplace changes. Hire one of these folks as a category ringer.