Hi. You should know this. Guy Longworth just hired to head up marketing at Sony Computer Entertainment. From the story, “Longworth brings to SCEA more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg’s. He joins SCEA from Annapurna One where he was Founder, responsible for partnering with CEOs to develop new business strategies that maximized value and growth. Previously at Jemella Ltd, Guy developed a new vision and marketing program that returned the company to profitable growth within 12 months. Longworth held CMO positions at both Marlow Foods and Kellogg’s where he engineered programs that led to double-digit sales growth and increased profitability.”
Please note that while I’m a Wii and iPad gamer, you could convince me to create a backgrounder that will sharpen your pitch to Sony. Contact me for deets. Enjoy.