Hola. Wanted to make sure you saw that this brand just hired a new CMO. You will read they are making some fairly big personnel changes. Michael Bills isn’t the only new senior-level professional coming to the brand.
This reminds me of a great pitch I was in years and years ago for one of the “S” mattress brands. A fine story that is locked away in the Thunderclap Vault. We lost the pitch because of something completely out of our control. A very sordid detail that’s best left for a memoir. But we digress!
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