Just wanted to make sure you saw the news that Converse marketing leader Chris Lindner went to Saucony, another athletic shoe maker. Chris will be the new CMO. This one might be under the radar screen a bit, as many agencies may not have heard about Saucony. But it sure is a sexy and fun category. And, should you believe their press release, Saucony brands continue to grow.
From the release… “About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including Flexion Plate™, ProGrid™, Arch-Lock®, and ViZiPRO™ apparel. For more information, go to www.saucony.com.”