These guys aren’t exactly burning through huge media dollars. But it ain’t always about that. Here’s a story offering some details around the new CMO. Plantronics…”is a world leader in personal audio communications for professionals and consumers. From unified communication solutions to Bluetooth(R) headsets, Plantronics delivers unparalleled audio experiences and quality that reflect our nearly 50 years of innovation and customer commitment. Plantronics is used by every company in the Fortune 100 and is the headset of choice for air traffic control, 911 dispatch and the New York Stock Exchange.” (Source: their press release)
I noticed their new CMO spent 20 years with Sun. How might you help her adjust to a new setting?
Blatant commercial message: as always, should you need a backgrounder around the brand, their challenges and the decisionmakers, gimme a shout. Agencies love these, and 75% of Thunderclap’s business is repeat or referral. First come, first served.