Hello, gang. Saw this, and wanted to make sure you didn’t miss it. The new hire’s background includes P&G, Lycos and McKinsey. But a quick scan of the story suggested no retail experience. This category is a competitive one and the leaders all seem to blur together. How might these learnings impact your strategy?
(The commercial message: Brand & Personnel Backgrounders are available that can help drive approach strategy, pitch content and context. First come, first served. Call me for deets!)
Hi! Apparently the link above is no longer active. So try this link below to get more information on the new CMO:
His name is Steven Fund senior and his title is vice president of global brand marketing.