Pitch Predictor: New Staples Global CMO

Hello, gang. Saw this, and wanted to make sure you didn’t miss it. The new hire’s background includes P&G, Lycos and McKinsey. But a quick scan of the story suggested no retail experience. This category is a competitive one and the leaders all seem to blur together. How might these learnings impact your strategy?

(The commercial message: Brand & Personnel Backgrounders are available that can help drive approach strategy, pitch content and context. First come, first served. Call me for deets!)

2-15-11 Update

Hi! Apparently the link above is no longer active. So try this link below to get more information on the new CMO:

http://www.cmo.com/leadership/staples-names-ex-pg-exec-head-brand-marketing

His name is Steven Fund senior and his title is vice president of global brand marketing.

Comments

  1. Steve Congdon says:

    HI! Try this link to get more information on the new CMO:

    http://www.cmo.com/leadership/staples-names-ex-pg-exec-head-brand-marketing

    His name is Steven Fund senior and his title is vice president of global brand marketing.