Pitch Predictor: KFC

You heard it here probably second or third. But KFC’s hired a new CMO. Here’s the Ad Age story on this. And, just because I’m not entirely too lazy, I did some quick research to find out more on the move, but came up empty-handed.

Here, though, is a bit on the holding company’s strategy (YUM website).

Should you wish to get a brand backgrounder, complete with research and ideas that will help arm your agency for a pitch, feel free to contact me immediately. First come, first served.

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