Pitch Predictor: IFC

Hello, new business and funky content lovers. IFC just got a new lead marketer you might want to know about if you’re funky or are looking to market it. The new professional, Blake Callaway, comes from SyFy. Recall that SyFy has done some cool and interesting things with their product – several new shows and exclusive productions over the past year. IFC’s revenue model may have changed a bit recently. This move is part of bigger strategic shifts, I think.

As always, if you’re interested in a backgrounder, please let me know. Thanks!