Happy Monday. Wanted to make sure you didn’t miss this. Adweek suggests new creative was made last year via Y&R, but I seem to recall only seeing the new, animated “Smart” campaign break within the last several months.
Victor’s background includes EarthLink (2001 – 2008). He has a strong technology background. A study on what he did @ EarthLink did might help predict what’s in store for hotels.com.
Looking for a few more potential pitches? Simply type “pitch predictor” in the search button on this site.