Pitch Predictor: Hewlett Packard (HP)

I missed this orginally. It was before the time this blog went live. But you shouldn’t. Four months ago Richard Gerstein left Sears to be a marketing leader @ HP. Here’s an interview of him discussing HP strategy and what the category’s doing. It appears as though he’s at a global level at HP.

Agency compile suggests they work with multiple agencies.



4-19-11 Update

Hi. This brand just announced a new CMO. His name is Martin Homlish. The Ad Age story talks about the other changes.