Pitch Predictor: Heineken

Did you see this story from Adweek last Wednesday? The story says Heineken’s looking for a new CMO. So, there’s change afoot here, but a long ways out.

If only your agency could place that CMO! I’d call that a strong leg up…

Cheers.

Comments

  1. Steve Congdon says:

    2-8-11 Update: they did find a new CMO: Lesya Lysyj, former senior leader at Cadbury / Kraft.

    http://beer.drinks-business-review.com/news/heineken-usa-appoints-new-chief-marketing-officer-070211

  2. Steve Congdon says: