Pitch Predictor: Denny’s

Kudos to Adweek for following up on a new CMO at Denny’s. A week ago they reported this business and Goodby were no more. To me, this was a classic mis-match from the beginning. Do some research, folks, before jumping on the bandwagon… what are their challenges? What’s so special about your firm? Why should Denny’s pay attention? Etc.

Another story on the new marketer is here.

And as always, should you need help with a backgrounder, feel free to shout. First come, first served.