Pitch Predictor: Crocs

Hello, fellow new business professional! Just saw that Crocs was getting a new CMO, and wanted to make sure you saw it. The CMO, Andrew Davidson, is an agency guy, fresh from a digital role at Crispin Porter & Bogusky.

Last I knew, this business was with C-K. I remember reading in one of the trades that it was a small piece of business. But potentially interesting due to the name and category. No wonder such a large agency had it…