More news. Saw this story that details Blackberry’s business plans. Article suggests they are looking for a new CMO and will increase their focus on marketing. Perhaps a little too late, me thinks. How can your agency help them avoid being a myspace of their category? Perhaps you have a history of helping brands play leapfrog. Or…
But the royal we of Thunderclap digress!
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May 8th, 2012 at 1:59 pm
Hi. 5/7/12 update: the brand has hired a new CMO.
http://www.washingtonpost.com/business/technology/blackberry-maker-research-in-motion-hires-new-chief-operating-officer-chief-marketing-officer/2012/05/08/gIQAVWOYAU_story.html