If your agency can turn around retail brands, take a look: the iconic brand has hired a new Chief Marketing Officer. The headline in the article gets at one of the strategies Macy’s will further explore – omnichannel. Hmmm… The new CMO replaces a marketing leader who was with the brand for over thirty years. And he has agency experience, having been a leader at JWT.
Do a little more digging, and realize this might mean Toys R Us will also soon go into review. Because they new Macy’s CMO just had the top marketing job there.