hires E-trade marketing leader Who? I know. But let that scare away the big alphabet soup agencies. You know better., a brand that looks to take on Amazon, isn’t even out there yet. But they’ve hired a smart marketer to help them launch. This story gives you some of the details should you wish to see if this is a potential new business pitch for your agency.

The new Chief Marketing Officer will be Lia Landsman, who killed the E-trade talking baby and introduced Kevin Spacey to the financial services brand. She has also worked with Citi and Blackrock.

This company has proven owners and could give Amazon a run for their money. Or would that be our money? Any who, happy pitching.