How to grow your ad agency beyond new business

new business development ad agency spyglass announcement pitchI don’t know about you, ad agency new business buff, but I pay attention to agencies that grow very quickly. How did they do it? What can we learn from that? I’m not talking about the fact an agency has added new business and then new staff. But the stuff that happens BEFORE those blessed events. The cause for all the new business.

Which is why this story caught my eye. It’s about a digital agency that has grown from a staff of 2 people to over 65 people in three offices. The company is BMI Elite. Here are three things that immediately caught my eye, and might offer a fellow agency new business tip-seeker an idea or two that will grow your agency…

Service is critical to this agency’s success

Their own CEO says this best. From the story: “There’s business out there to get if you’re paying attention to the client,” said Rosen. “It’s about giving the best customer service possible. We’re accessible. We answer the phone. We provide quick turnaround and our clients get results.”

This agency’s focus on service is not unlike another Florida-based agency, Zimmerman. Jordan Zimmerman is infamous for being available at any and all points through the day and night.

They don’t smell like a traditional agency

They scream “we create business and leads for you” vs. the high falutin’ brand and digital positioning that comes out of many agencies. It’s almost…what’s the word I’m looking for…refreshing? Unique. Smart. Profitable.

They may offer services you don’t

Spend just two minutes on their website and you will find out they offer call center support. And they have access to over 150 million opt-in emails through their own database. They are looking for sales executives, not account management or new business people. Maybe these are some of the reasons they don’t smell like a traditional agency. Because they’re not.

Anywho, thought you might appreciate learning a bit more about how one agency is growing. In a very real sense, it’s because they don’t act like an agency.

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