David Ogilvy: still dead, but still a rainmaker

Hello! I read this story written by Ken Roman about how Ogilvy’s book, “Confessions of an Advertising Man,” is still kicking ass and inspiring people. Mr. Roman would know, as he was the Chairman/CEO of Ogilvy for years. His website is worth checking out, particularly if you love agency brand lore. I dig his slideshare tidbits. And – wait for it – new business insights!

By the way, for months now I’ve wanted to write about a contest that OgilvyOne ran last year called “The World’s Greatest Salesperson.” Very smart, very cool way to use their heritage. I went so far as to try to reach the folks there that would know, but we haven’t connected yet.

But if you were looking for an agency brand that has withstood the test of time…a brand that has not lost their name and uses their heritage in new business…Ogilvy might be it. Having worked at two offices well over fifteen years ago, I still can’t help but appreciate this brand and the rich legacy behind it. And don’t get me started on the man himself!

Sigh.

Anywho, please check out Ken’s site, buy his latest book on D.O., and think about how you might leverage your brand in your new business efforts. For material on David Ogilvy, find a ton of stories on Youtube.

Looking for more book talk on this site? Check out some new business book titles for some inspiration. Or, a quick thought on how writing a book can lead to new business.

Enjoy!

Oh, and should you like these kinds of posts, spill it.

###

Trackbacks

  1. […] David Ogilvy: still dead, but still a rainmaker […]

  2. […] To me, it looks like this storied agency paired up with a branded communication style (imagethink) to be helpful to all rather than sell themselves. Contagious Magazine named them the best sponsorship effort. Peruse the blog that accompanies the visual summaries and you will see Ogilvy gives shout-outs to not only imagethink, but the other partners in the endeavor. Nice move, Ogilvy! Makes me proud to be an alum. Surely rainmaker D.O. would approve. […]