Hello! I read this story written by Ken Roman about how Ogilvy’s book, “Confessions of an Advertising Man,” is still kicking ass and inspiring people. Mr. Roman would know, as he was the Chairman/CEO of Ogilvy for years. His website is worth checking out, particularly if you love agency brand lore. I dig his slideshare tidbits. And – wait for it – new business insights!
By the way, for months now I’ve wanted to write about a contest that OgilvyOne ran last year called “The World’s Greatest Salesperson.” Very smart, very cool way to use their heritage. I went so far as to try to reach the folks there that would know, but we haven’t connected yet.
But if you were looking for an agency brand that has withstood the test of time…a brand that has not lost their name and uses their heritage in new business…Ogilvy might be it. Having worked at two offices well over fifteen years ago, I still can’t help but appreciate this brand and the rich legacy behind it. And don’t get me started on the man himself!
Anywho, please check out Ken’s site, buy his latest book on D.O., and think about how you might leverage your brand in your new business efforts. For material on David Ogilvy, find a ton of stories on Youtube.
Oh, and should you like these kinds of posts, spill it.