Hi. Thought you might appreciate seeing this story on Adweek. It offers up some details on an Accenture CMO study. Nothing earth-shattering here. But it does help you understand where your customer’s head is. This one doesn’t seem to have an agency associated with it. Which is a good thing for you!
You gotta love these kinds of stories. The stats alone get one thinking about how you can use the study in a prospecting effort. Emails, whitepapers, how-to decks, interviews, contests. Etc. Consider going to the Accenture site for more details. But just for starters, it’s nice to have some of the nuggets for conversations with prospective clients.