Hi. A couple of well-written stories came up recently in our industry’s leading trade book, Ad Age, that made me think a bit more about search consultants. I worry for their business. There are, after all, some good guys out there. So I wanted to write a few hundred words on what they could do. [...]
You are browsing the Uncategorized category:
The agency business is a cyclical business. Particularly in new business development. You’re up for awhile. And it feels awesome. You seem to win everything you win…you hire some terrific talent…your existing clients love you and reward you with incremental business…you are a press darling. You become one of those agencies people read about in [...]
In case you missed it, both of these brands are losing their CMOs. Here’s the Ad Age story on T-Mobile. And for Best Buy. Both professionals have spent an above average length of time with their respective brands. Another similarity: both technology companies now seem to be searching for replacements. If you only knew of [...]
Hey there, Daddyo! Thanks for stopping by. I spoke with another agency new business development guru the other day and she reminded me to write a few hundred words on the value of having a brag file. Both for yourself and for your agency. In the continuing effort to be helpful, I thought there might [...]
Hi, folks. Thought you might appreciate a heads up on some interesting articles related to agency RFPs and RFIs. In this post, you’ll learn some tips you can pass along to clients, as well as get a reminder where you can insert client benefit in your agency’s story. All of which will drive new business [...]