What kind of an agency new business professional are you? Are you a relationship builder? Hard worker? Problem solver? Or maybe a challenger? A friend of mine recently shared a Harvard Business Review blog post that defines these profiles, and then goes on to suggest the “challenger” profile is the most successful one. Yours truly [...]
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Today’s brief thought is that agencies should get credit for the work they’re already going to do in a pitch. For example, you’re going to do some research on the prospect’s target audience and share that in your presentation… Why not share that knowledge before you pitch? Why not tell then you’re going to do [...]
So, a few days ago you might have read a post that helps solve the new business problem no one likes to talk about. The post lays out a few common problems agencies have when they pitch and then briefly discusses one fix. What you didn’t read there is a phrase that came up in [...]
Hi. Many, many agencies suggest they’re great in new business. If they only had more pitches! Loyal Thunderclappers will have seen a few interesting ideas on this ad agency new business blog that will help increase the number of opportunities they have. But what about the problem no one wants to admit they have? The [...]
Typically, you see pitch predictors here based on client-side personnel change: new CMOs, directors of marketing, etc. But today, you’re seeing this one for another reason: badvertising. I saw this campaign break weeks ago and immediately saw this business will go into review. I also happen to be a Netflix stockholder, and have been extremely [...]