Hi. Thought you might appreciate all the links found on this site around the outcome of the SCJ / DraftFCB pitch. Interesting stories written on or about the shift of the SCJ account to Ogilvy and EnergyBBDO: Ad Age story #1: http://adage.com/article/agency-news/draftfcb-lose-sc-johnson-business-bbdo-ogilvy-split/229011/ Ad Age story #2: http://adage.com/article/news/road-racine-sc-johnson-timeline/229016/ George Parker: definitely worth checking out. This is his first [...]
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Hello, new business fans. First, I must again thank George Parker at Adscam for calling attention to part one of this series. And yes, George, I did buy a copy of Confessions of a Mad Man! I look forward to the read. For those of you new to the site, thanks for coming. Explore a [...]
Ugh. The latest large client to search for an agency, Sears, seems to have a fairly awful way of going about it. This Ad Age story offers up some of the deets. Apparently, Sears is telling agencies that pitch the business that all ideas pitched become the property of Sears. Even if you as an [...]
Ugh. Times are tight. But Good God. What the hell is happening out here?! What makes me ask is a story that just ran in Ad Age, talking about yet more seasoned agency experts getting into the search business. Nothing wrong with that. But they crap all over the competitors to get there. To be [...]
Just read Mike Duda’s piece in Ad Age and highly recommend it. He offers some advice to clients on how to look for search consultants. He definitely is one to know, as for many years he headed up new business at Deutsch in New York. His article got me to thinking there might be some [...]