Hiya. In my own work today for an agency, I came across the December 2011 Search Consultant List, published by the 4As. To get it, follow this link. True smarties will note the differences between this list and past ones. Again, these are search consultants. Some of which on this list serve both client and [...]
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Hail and well met, fellow new business aficionado! Rupal Parekh of Ad Age wrote a fine story about MCD hiring a new, senior level procurement officer. My guess is that he’ll be coming soon to a MCD client negotiation near you. In the comment area, yours truly said something about understanding the difference between a [...]
So, the 4As and the ANA came out with some new pitch guidelines recently. Eyeball the list of the white-paper contributors and you will see not one search consultant. Hmmm… So why were no consultants, well, consulted as part of the process? I am sure there are plenty of good reasons, dear reader. But I’d [...]
Hi. Thought you might appreciate all the links found on this site around the outcome of the SCJ / DraftFCB pitch. Interesting stories written on or about the shift of the SCJ account to Ogilvy and EnergyBBDO: Ad Age story #1: http://adage.com/article/agency-news/draftfcb-lose-sc-johnson-business-bbdo-ogilvy-split/229011/ Ad Age story #2: http://adage.com/article/news/road-racine-sc-johnson-timeline/229016/ George Parker: definitely worth checking out. This is his first [...]
Hello, new business fans. First, I must again thank George Parker at Adscam for calling attention to part one of this series. And yes, George, I did buy a copy of Confessions of a Mad Man! I look forward to the read. For those of you new to the site, thanks for coming. Explore a [...]