Hi. A couple of well-written stories came up recently in our industry’s leading trade book, Ad Age, that made me think a bit more about search consultants. I worry for their business. There are, after all, some good guys out there. So I wanted to write a few hundred words on what they could do. [...]
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Hi, folks. Thought you might appreciate a heads up on some interesting articles related to agency RFPs and RFIs. In this post, you’ll learn some tips you can pass along to clients, as well as get a reminder where you can insert client benefit in your agency’s story. All of which will drive new business [...]
Hiya. In my own work today for an agency, I came across the December 2011 Search Consultant List, published by the 4As. To get it, follow this link. True smarties will note the differences between this list and past ones. Again, these are search consultants. Some of which on this list serve both client and [...]
Hail and well met, fellow new business aficionado! Rupal Parekh of Ad Age wrote a fine story about MCD hiring a new, senior level procurement officer. My guess is that he’ll be coming soon to a MCD client negotiation near you. In the comment area, yours truly said something about understanding the difference between a [...]
So, the 4As and the ANA came out with some new pitch guidelines recently. Eyeball the list of the white-paper contributors and you will see not one search consultant. Hmmm… So why were no consultants, well, consulted as part of the process? I am sure there are plenty of good reasons, dear reader. But I’d [...]