Today’s brief thought is that agencies should get credit for the work they’re already going to do in a pitch. For example, you’re going to do some research on the prospect’s target audience and share that in your presentation… Why not share that knowledge before you pitch? Why not tell then you’re going to do [...]
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So, a few days ago you might have read a post that helps solve the new business problem no one likes to talk about. The post lays out a few common problems agencies have when they pitch and then briefly discusses one fix. What you didn’t read there is a phrase that came up in [...]
Hi. Many, many agencies suggest they’re great in new business. If they only had more pitches! Loyal Thunderclappers will have seen a few interesting ideas on this ad agency new business blog that will help increase the number of opportunities they have. But what about the problem no one wants to admit they have? The [...]
Hi. Happy New Year, yadda yadda. Surely you would think you could read a little about new year’s resolution as they apply to new business. But Papa’s got a mortgage to pay, so this will be short and sweet. This post has nothing do with that interesting topic. Maybe later. If you want some thoughts [...]
Hey there! Had an interesting question the other day from an avid fan. He thought it could be an interesting blog topic: how to craft great pitch openings and closings. Your fellow reader was wondering if there were some best practices he should keep in mind. Here’s a version of what we exchanged. It’s been [...]