It’s Friday. And this afternoon, I’m short timing it. Much like…wait for it…a kid’s last day of school. And quite possibly, your next new business pitch. What this few hundred will get at is how you can tell you are wasting your time in a pitch. The post was inspired by a comment a friend [...]
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Hello again, new business fan! Today’s few hundred words detail another resource from the Thunderclap files. The Harvard Business Review blogs. Very smart stuff here that will help improve your new business development efforts. What follows are some quick thoughts. Jumpstart strategic thinking Either or yourself or for a prospect or a client. Here’s a [...]
The agency business is a cyclical business. Particularly in new business development. You’re up for awhile. And it feels awesome. You seem to win everything you win…you hire some terrific talent…your existing clients love you and reward you with incremental business…you are a press darling. You become one of those agencies people read about in [...]
Hi. This is a continuation of an earlier post. To catch you up, some smart folks at Harvard Business Review wrote a post about “challenger” salespeople profiles that got me thinking about agency new business implications. The first key element of a “challenger” mindset is to teach your customer. Their post goes on to list [...]
Hi. A friend of mine, Hank Blank, wrote a post about a new business person’s network. He details the kinds of people that should be in it, as well as how to build one. Some good reading there. Check it out. One particular bit of advice he has worth repeating is just ONE example of [...]