Royal Caribbean hires new chief marketing officer

Read all about it right here. And yes, I believe this business went into review earlier this year. Hmmm… So, maybe not a pitch in the making?

What’s this? You think Carnival might go into review, because the new CMO at Royal Caribbean came from there? Well…there’s that.


New marketing leader at Corner Bakery Cafe

Who’s toiling away on a hot summer Friday afternoon to help grow your agency? And at no cost to you? Hmmm…!

Check this out. A new Chief Marketing Officer has been hired at Corner Bakery Cafe. Justin Lambeth is this brand’s new agency decision-maker. And he comes from some very sophisticated marketers like Quaker and Frito Lay. At Quaker, he helped re-energize an icon brand. His LinkedIN background has some terrific success metrics. So I suspect he will appreciate that in an agency. Just sayin’.


CVS hires agency vet to lead marketing

In case you missed it, CVS hired an agency leader to head up its marketing efforts. Learn more here. The company has added Norman de Greve, formerly president of Digitas/LBi’s Detroit and Boston offices.  Before working at this well-known digital agency, Norman worked in strategy consulting (Mercer and a Bain spin-off) and real estate development.

CVS competes with Walgreens and recently stopped selling tobacco in its stores. And in another smart move, bought Target’s in-store pharmacies.


Noodles & Company gets new CMO

Howdy, gang! Here’s a great pitch opportunity for your agency. Mark Mears was just hired to be Noodles & Company’s Chief Marketing Officer. Read about it here. Mark is a seasoned ad advertising and marketing vet, bringing many years of restaurant experience to this growing brand. His past company experience includes Schlotzsky’s, Mimi’s Cafe, and the Cheesecake Factory.

Noodles & Company has over 455 locations across 33 states. And I can personally vouch for their Wisconsin Mac & Cheese.


Jo-Ann Fabrics changes marketing department

Here’s a story that details what’s happening at Jo-Ann Fabric & Crafts. Looks like a new agency decision-maker has been hired. And another senior leader has added marketing responsibilities.

What, you’re suggesting this brand doesn’t spend that much? Surely there are some things your agency can help them with beyond traditional advertising: e-commerce, loyalty, marketing department outsourcing, new product / service launches… Don’t make me come over there!