More marketing leader changes at Samsung

Take a look at this recent Ad Age story to learn about another senior-level person joining the marketing ranks at Samsung. This professional the last four years at CPG giant Unilever.

Marc is clearly a global marketer, having held international roles at Dannon and Coke.

The Ad Age article mentions other personnel additions Samsung has added. Interesting to me to see an emphasis has been placed on adding CPG professionals.


Mizuno adds a new senior-level marketing leader

Should your agency be looking for a pitch – word choice intentional – learn more about the new VP Marketing at this baseball and sports brand. Mizuno has added Mark O’Brien to its roster. His background suggests he will have a good fit for his new role. Because he’s worked at the Professional Baseball League, the Houston Rockets, GMR Marketing and MillerCoors.

He’s leaving  gig, too, that you ought to explore: the Boys & Girls Clubs of America.

Batter up!


Shutterstock clicks on new leader

One of the larger digital stock image players, Shutterstock, has just hired a new CMO.  The new Chief Marketing Officer, Aditi Javeri Gokhale has more than just a cool name. She brings terrific experience to this leading business brand. Beyond digital chops, it looks like she has a strong record of launching new products. And she’s worked with Nutrisystem, Travelocity, and American Express.

So, expect innovation coming out of Shutterstock in the way of new products, campaigns, and just maybe a new agency partner.



HP announces new CMO

This giant tech brand is undergoing big changes. And has just announced a new Chief Marketing Officer. Hewlett-Packard is splitting into two Fortune 50 companies and this new CMO will be in charge of the personal systems and printing businesses. Pretty sure this means printers, cartridges and the like.

Anywho, this new marketing leader has impressive brand experience, including work on VISA, Del Monte and P&G. His VISA work is called out in the press release, which could suggest HP is also concerned with the challenges brought on with corporate transitions.



New CMO brought on at Land O’Lakes

Hello, ad agency new business maven and seeker of the very best agency talent… you should know that a new Chief Marketing Officer has joined CPG giant Land O’Lakes.  And…he’s an agency professional. Tim Scott was leading mcgarrybowen Chicago and has been in account management at other Second City shops like DDB, JWT and FCB.

What? You’re not one of those agencies, but have exceptionally strong CPG chops? Still worth knowing, my friend. But like you, I do suspect these shops and/or those that know Tim will have a better shot at the business. But how is that different than any other pitch? Anywho…