Hola, new business development fan. You might need this for your prospecting files. Saw that Yahoo just hired a new CMO. Here’s the Ad Age story. Here’s another story. But I really question if this is going into review. Only because this is a promotion. The marketer with the new title has been promoted after [...]
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Hello again, new business fan! Today’s few hundred words detail another resource from the Thunderclap files. The Harvard Business Review blogs. Very smart stuff here that will help improve your new business development efforts. What follows are some quick thoughts. Jumpstart strategic thinking Either or yourself or for a prospect or a client. Here’s a [...]
The agency business is a cyclical business. Particularly in new business development. You’re up for awhile. And it feels awesome. You seem to win everything you win…you hire some terrific talent…your existing clients love you and reward you with incremental business…you are a press darling. You become one of those agencies people read about in [...]
In case you missed it, both of these brands are losing their CMOs. Here’s the Ad Age story on T-Mobile. And for Best Buy. Both professionals have spent an above average length of time with their respective brands. Another similarity: both technology companies now seem to be searching for replacements. If you only knew of [...]
Hey there, Daddyo! Thanks for stopping by. I spoke with another agency new business development guru the other day and she reminded me to write a few hundred words on the value of having a brag file. Both for yourself and for your agency. In the continuing effort to be helpful, I thought there might [...]