What kind of an agency new business professional are you? Are you a relationship builder? Hard worker? Problem solver? Or maybe a challenger? A friend of mine recently shared a Harvard Business Review blog post that defines these profiles, and then goes on to suggest the “challenger” profile is the most successful one. Yours truly [...]
You are browsing the Prospecting category:
Ad Age story suggests they just hired a new CMO from another CPG giant. Yours truly lost track of this business once it left DFCB Chicago to Element 79. Not quite sure where it’s at right now, but would guess this could be an opportunity for many agencies. Or, even, a sister. So to speak! [...]
More news. Saw this story that details Blackberry’s business plans. Article suggests they are looking for a new CMO and will increase their focus on marketing. Perhaps a little too late, me thinks. How can your agency help them avoid being a myspace of their category? Perhaps you have a history of helping brands play [...]
Another client leader change can be seen at buy.com. Here’s the story. Lest you think their brand is too small for you. From their press release, “with more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods [...]
Typically, you see pitch predictors here based on client-side personnel change: new CMOs, directors of marketing, etc. But today, you’re seeing this one for another reason: badvertising. I saw this campaign break weeks ago and immediately saw this business will go into review. I also happen to be a Netflix stockholder, and have been extremely [...]