ServiceMaster hires new Chief Marketer

Leave it to Thunderclap to share the news others just might miss. And that just could mean a pitch for your agency! Read this story about the new CMO being hired at ServiceMaster. The article will detail some of the ways this company is becoming for digitally focused. These guys have never been huge spenders in advertising. But with their new focus, it just might be smart to further explore this company.

The new leader’s background includes strong marketing experience with technology-based home service companies. Brands like LifeLock and Comcast. Seems like a great fit for the job.


New VP Marketing joins Cooper Tire

Automotive aftermarketers, unite! Here’s an article that states Cooper Tire has a new marketing leader. Bryan Hesse has an interesting background as an engineer-turned-marketer, and has worked in marketing with companies like P&G, Valspar and Armstrong.  I suspect his impact will be felt across the traditional Ps of marketing. And maybe even beyond.

Adman Peter Giorgi becomes CMO of Celebrity Cruises

Stay tuned – there’s gonna be more CMO changes in this category. And – gasp – it will be on this site.

Meanwhile, check this news out: Celebrity Cruises has a new Chief Marketing Officer. Peter Giorgi. This professional comes from AirBNB, and spent several years at Crispin Porter + Bogusky. The article discusses the growth the company is experiencing.

Related to all these CMO changes: a handy chart on that whole people getting sick thing.

New CMO brought on at Cricket Wireless

The headline ain’t lying. There’s new marketing leadership at Cricket Wireless. Learn more here. The new CMO, Tiffany Baehman, is being promoted into her position, as she was VP and GM of AT&T Mobility for a large market. Cricket is a subsidiary of telecom giant AT&T, and the brand is a big player in the prepaid wireless business.

Have retail experience? Telecom experience? Relevant target experience? Hmmm…


A new marketing day at Ruby Tuesday

You heard it here for no cost at good ol’ Thunderclap. Ruby Tuesday’s has hired a new chief marketing officer.

This professional has years of CPG marketing chops, having worked over nine years at Pepsi and a whole bunch of brands. His last assignment? Working in Frito Lay’s Growth Ventures Group, which seems to be a collection of both premium and value brands with perhaps hidden growth potential.

What could this mean at a place like Ruby Tuesday?