Thunderclap


You are browsing the Pitch Strategy category:

Rarely do arranged marriages work out. Sure, they are sometimes portrayed in movies as a romantic thing with a happy ending. But that comfort only often comes after years and years of living together. And they all start with two people shyly looking at each other…scheming, well-meaning parents in the background… But you ain’t here [...]

From time to time, we’ve all been there. We get an RFP asking for X, Y and Z. We do X pretty well. But Y and Z? Not so much. So, to ensure your daughter can continue going to a private school, we consider cobbling together a partnership with another agency. Is this a good [...]

Hi. This is a continuation of an earlier post. To catch you up, some smart folks at Harvard Business Review wrote a post about “challenger” salespeople profiles that got me thinking about agency new business implications. The first key element of a “challenger” mindset is to teach your customer. Their post goes on to list [...]

Hi. A friend of mine, Hank Blank, wrote a post about a new business person’s network. He details the kinds of people that should be in it, as well as how to build one. Some good reading there. Check it out. One particular bit of advice he has worth repeating is just ONE example of [...]

What kind of an agency new business professional are you? Are you a relationship builder? Hard worker? Problem solver? Or maybe a challenger? A friend of mine recently shared a Harvard Business Review blog post  that defines these profiles, and then goes on to suggest the “challenger” profile is the most successful one. Yours truly [...]

« Previous Entries Next Entries »