ServiceMaster hires new Chief Marketer

Leave it to Thunderclap to share the news others just might miss. And that just could mean a pitch for your agency! Read this story about the new CMO being hired at ServiceMaster. The article will detail some of the ways this company is becoming for digitally focused. These guys have never been huge spenders in advertising. But with their new focus, it just might be smart to further explore this company.

The new leader’s background includes strong marketing experience with technology-based home service companies. Brands like LifeLock and Comcast. Seems like a great fit for the job.

 

New CMO hired at troubled Macy’s

If your agency can turn around retail brands, take a look: the iconic brand has hired a new Chief Marketing Officer. The headline in the article gets at one of the strategies Macy’s will further explore – omnichannel. Hmmm… The new CMO replaces a marketing leader who was with the brand for over thirty years. And he has agency experience, having been a leader at JWT.

Do a little more digging, and realize this might mean Toys R Us will also soon go into review. Because they new Macy’s CMO just had the top marketing job there.

New VP Marketing joins Cooper Tire

Automotive aftermarketers, unite! Here’s an article that states Cooper Tire has a new marketing leader. Bryan Hesse has an interesting background as an engineer-turned-marketer, and has worked in marketing with companies like P&G, Valspar and Armstrong.  I suspect his impact will be felt across the traditional Ps of marketing. And maybe even beyond.

American Eagle hires new marketing leader

Calling all agencies with retail experience…this just in. A new Chief Marketing Officer has been hired at American Eagle Outfitters.

Looks like this professional, Kyle Andrew, worked with the brand as a consultant before she was hired as the marketing leader. Kyle has quite a bit of experience in the fashion industry, having had a major impact on Kate Spade. She’s also worked in brand marketing at Gap. And she began her career in the ad agency space.

She’s coming in at just the right time, too. The brand’s quarterly numbers are up double digits.

How can your agency help her build on that momentum?

Fitness company pedals faster with new CMO

Ah, the sweet relief that comes in a headline that doesn’t name the client. Here’s a very cool article that offers you detail on Peloton’s new chief marketing officer. It’s cool because it gets at what makes this professional tick. You can find another article here.

This new CMO, Lori Tauber Marcus, looks to have an interesting background, and has been on six advisory boards over the last twelve years.

Peloton is another one of those small brands that big agencies might appreciate. This is also a fairly new company, selling their bikes primarily online and in a handful of branded stores. Now is a great time to be a part of the brand’s success.