Pitch Predictor: New CMO at Docker’s

ad agency new business tarot pitch announcement predictionDocker’s has named a new chief marketing officer and her name is Adrienne Lofton Shaw. Here’s the announcement on the Levi’s website. Per Ad Age, “most recently, she was the senior marketing director at Under Armour, Inc., responsible for the global brand strategy for men’s, women’s, and youth products, as well as accessories.”

Looking for a hint on what this brand will do in the future? Here’s a quote from Ms. Shaw. “Together, I know we can tap into the brand’s unlimited potential as we expand the relationship with our current consumer, and usher a new generation of loyalists into the brand.” Hmmm…

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Pitch Predictor: Jenny Craig

ad agency new business pitch predictionAd agency new business prospecting seeker, be aware. There’s a new CMO at Jenny Craig. You can find out more about Leesa Eichberger here (Yahoo site) and here (the Jenny Craig site).

She has a balanced background, including agency and client-side stints. Agency experience includes Ogilvy.

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Pitch Predictor: Zipcar

Hello there! Check out this new CMO starting at Zipcar. With a new agency decision-maker, expect some changes in how this brand markets itself. And potentially, the agencies that will do this work.

“Zipcar is the world’s leading car sharing network with more than 777,000 members and nearly 10,000 i urban areas and college campuses throughout the United States, Canada, the United Kingdom and Spain.”

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Pitch Predictor: OfficeMax

Hello, ad agency new business pitch seeker. No doubt you and all your competitors saw the news that Kim Feil was recently hired as the new Chief Marketing Officer for OfficeMax here in Chicago. Here’s the press release from the company.

Before joining OfficeMax, Ms. Feil was the CMO of Walgreen’s. And before that, she’s been in senior marketing positions for several packaged good giants, including PepsiCo, Cadbury and Sara Lee. It would be easy enough to do some research to learn when Walgreen’s went into review and where the agency was based that won it. Just sayin’.

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Pitch Predictor: Zynga

Hello, ad agency new business fan. Today’s inbox brought the news that Zynga’s CMO has resigned. There are many news stories around this move, which apparently is part of potentially bigger picture challenges for this company.

Hmmm…

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