Docker’s has named a new chief marketing officer and her name is Adrienne Lofton Shaw. Here’s the announcement on the Levi’s website. Per Ad Age, “most recently, she was the senior marketing director at Under Armour, Inc., responsible for the global brand strategy for men’s, women’s, and youth products, as well as accessories.”
Looking for a hint on what this brand will do in the future? Here’s a quote from Ms. Shaw. “Together, I know we can tap into the brand’s unlimited potential as we expand the relationship with our current consumer, and usher a new generation of loyalists into the brand.” Hmmm…
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New business consigliere Steve Congdon owns Thunderclap Consulting Group, a boutique that helps agencies grow through smart, relevant new business prospecting and closing activities. 